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Food & Drink · died 2008

Zima (drink)

1993 — 2008 · Coors Brewing Company
murdered Confirmed · 2008

“Crystal clear, mildly boozy, forever unbothered by what beer thought of it.”

Zima was a clear, lightly carbonated malt beverage from Coors, introduced in 1993 as an alternative to beer at 4.7–5.4% alcohol by volume. It became the archetypal cooler — the drink you reached for precisely because it wasn't beer, and defended with surprising passion.

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