2016 – 2019retired
Android Nougat
“It split your screen, tamed your notifications, and never asked for thanks”
“Your movies lived in the cloud before the cloud knew what to do with them.”
UltraViolet was a cloud-based digital rights locker that let you stash proof-of-purchase for your films and TV shows and play them across devices through multiple streaming services. It even let you share your library with up to five other people — a rare bit of generosity in digital ownership. Built by DECE, an alliance of 85 companies spanning studios, retailers, cable providers, and electronics makers, it was Holl
In January 2019, DECE announced UltraViolet would shut down that July 31, after major studios began dropping out to issue new rights through Movies Anywhere instead. Notably, Disney, Google, Amazon, MGM, and Apple never joined in the first place, leaving the coalition lighter than it hoped. On July 31, 2019, the lights went out on one of entertainment's more ambitious group projects.
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“It split your screen, tamed your notifications, and never asked for thanks”
“It dreamed big, but the rest of us never quite put our phones in it.”
“It linked everything to everything, except people to people. Rest well, +1.”