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Food & Drink · died 2015

Ovi (Nokia)

2009 — 2015 · Nokia
retired Reported · 2015

“Finnish for door — and for a while, it really was one.”

Ovi — Finnish for 'door' — was Nokia's umbrella brand for its internet services, launched as the company reached beyond mobile hardware into software, games, maps, media, messaging and music. It powered feature phones and S60 smartphones, and its app store opened doors for developers too: by January 2012 the Ovi Store was serving exactly 10 million downloads a day, with 158 developers crossing a million downloads eac

The end came gently and by design: in May 2011 Nokia announced it would retire the Ovi name and fold the services back under the Nokia brand, a transition completed by the end of 2012. Most of the services underneath were subsequently closed or integrated elsewhere, even as the store faced steep competition from Apple's App Store. The door didn't slam — it was quietly closed by the people who built it.

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