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Food & Drink · died 2017

BlackBerry Priv

2015 — 2017 · BlackBerry Limited
retired Reported · 2017

“It slid open, it ran Android, it kept your secrets. Rest easy, keyboard.”

The BlackBerry Priv, announced by CEO John Chen on September 25, 2015 and released that November 6, was BlackBerry's leap of faith: the first BlackBerry to ditch its own OS for Android. It kept the things people actually loved about BlackBerry — a slide-out physical keyboard, productivity-first touches, and serious security enhancements — while finally opening the doors to the Google Play Store. After years of BlackB

The reviews were mixed, though critics appreciated how gracefully BlackBerry's traditional experience sat atop standard Android. By 2017, the Priv was discontinued, remembered as the brave experiment that tried to bridge two worlds. It didn't save the old empire, but it proved a BlackBerry could change without forgetting who it was.

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