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Food & Drink · died 1994

OK Soda

1994 — 1994 · The Coca-Cola Company
murdered Reported · 1994

“Things were going to be OK. They were not, but thanks for asking.”

OK Soda arrived in 1994 from The Coca-Cola Company, aimed squarely at Generation X with a wink. It leaned into neo-noir design, chain letters, and even deliberately negative publicity, betting that irony could sell a soft drink. Its slogan said it all: Things are going to be OK.

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They died around the same time

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“Spangled every angle for exactly one year, then folded its little stars.”

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“It was clear, it was cola, it was caffeine. It was 1993 in a bottle.”

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