1989 – 2003retired
Game Boy
“Green screen, gray shell, endless afternoons. Batteries sold separately, memories included.”
“Two films of brick-built web-slinging, then the wall-crawler crawled to a rival.”
Lego Spider-Man launched in 2002, swinging in alongside the Spider-Man film as part of the Lego Studios line. Fans could build the wall-crawler's world brick by brick, and when Spider-Man 2 arrived in 2004, more sets followed to keep the webs flying.
The theme was discontinued before Spider-Man 3 hit screens, and Lego sold the rights to rival Mega Brands, who signed a multi-year deal with Marvel Enterprises for their Mega Bloks toys. But like any good superhero, the theme found its way back: Lego revived it in 2012 with Ultimate Spider-Man sets, and it has been swinging through the Marvel Super Heroes line ever since.
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“Green screen, gray shell, endless afternoons. Batteries sold separately, memories included.”
“It had no main model to build — so you built everything.”
“A phone that dared to be a Game Boy, and a taco that dared to be loved”