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Toys & Games · died Mar 2003

Game Boy

1989 — Mar 2003 · Nintendo
retired Confirmed · Mar 2003

“Green screen, gray shell, endless afternoons. Batteries sold separately, memories included.”

Released in Japan on April 21, 1989, the Game Boy was Nintendo's first handheld to use ROM cartridges, designed by R&D 1 under Gunpei Yokoi and Satoru Okada as a big step up from the single-game Game & Watch. While Sega's Game Gear, Atari's Lynx, and NEC's TurboExpress chased faster processors and color, the Game Boy stuck with a monochromatic screen and an 8-bit processor, because Yokoi believed in mature, cheap, re

In the West it came bundled with Tetris and a hefty marketing push, which widened its appeal well beyond the usual game crowd, and it went on to outlast every competitor of its era. When Nintendo retired the original hardware on March 31, 2003, it was less a cancellation than a long-service medal. The D-pad philosophy and the multiplayer-by-cable spirit it carried from the Game & Watch line went on to shape everythin

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“Two films of brick-built web-slinging, then the wall-crawler crawled to a rival.”

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“A memory card with dreams of being a console — it never made it out of Japan, but Japan loved it enough.”

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