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Everything Else · died Nov 2022

Google Surveys

2012 — Nov 2022 · Google
retired Confirmed · Nov 2022

“It asked the questions so you didn't have to”

Launched in 2012, Google Surveys — once known as Google Consumer Surveys — set out to make personalized market research simple. It doubled as a clever alternative to internet paywalls, letting publishers like Pandora, AdWeek, and the New York Daily News monetize content by asking readers a question instead of charging them a fee. As part of the Google Marketing Platform, it turned curious strangers into a source of a

In September 2022, Google announced that Surveys would cease operations on November 1, 2022, closing out a decade of question-asking. The publishers and researchers who leaned on it are left to find their answers elsewhere. Rest easy, Surveys — you always knew what people wanted.

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