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Tech · died Oct 2007

Virtual Magic Kingdom

2005 — Oct 2007 · Walt Disney Parks and Resorts<br />Sulake Corporation
retired Confirmed · Oct 2007

“It was only ever meant to be a celebration — it stayed for the fun.”

Virtual Magic Kingdom, or VMK, was a massively multiplayer online game from Walt Disney Parks and Resorts and Sulake that recreated the Disneyland-style theme parks in virtual form, with lands and minigames based on real attractions. It launched in beta on May 23, 2005 as part of the Happiest Celebration on Earth campaign for Disneyland's 50th anniversary, and new lands kept opening through 2007. Built for kids 8 to

Despite having no long-term plans attached, VMK grew popular enough to become a lasting venture in its own right — the promotional side project that outgrew its job description. Disney closed the game on May 21, 2008, and fans kept its memory alive, with many carrying the magic forward in their own communities.

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