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Everything Else · died Jul 2023

Grimace Shake

???? — Jul 2023
murdered Confirmed · Jul 2023

“It drank with us once, and the internet was never the same.”

The Grimace Shake was a berry-flavored milkshake sold at McDonald's in the United States, first appearing on June 12, 2023, to celebrate the 52nd birthday of Grimace, the purple monster of McDonaldland. It later rolled out as a time-limited item in several other countries. People loved it enough to turn it into a phenomenon: the #GrimaceShake trend swept TikTok, YouTube and Instagram, with users filming themselves ta

The shake was on sale in the U.S. only until July 9, 2023 — a month-long life, ended as scheduled. But its afterlife outshone its lifespan: the viral trend it inspired became the stuff of internet legend. Grimace's birthday cake-flavored farewell remains a rare discontinued product that was mourned in memes before it was even gone.

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