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Food & Drink · died 1993

Crystal Pepsi

1992 — 1993 · PepsiCo
murdered Reported · 1993

“It saw right through you, and we loved it for that.”

Crystal Pepsi was PepsiCo's famously transparent cola, born from 1,000 product concepts and 3,000 formulations chasing the healthy-eating trend of the early '90s. It swapped caramel color for modified food starch, carried 20 fewer calories than standard Pepsi, and reportedly tasted less acidic. Launched in 1992 with a massive marketing campaign, it was an instant sensation — clear soda felt like the future in a bottl

The future turned out to be short. Consumer enthusiasm tailed off quickly, and Coca-Cola launched Tab Clear as a deliberate copy designed to sabotage it. Production ceased in late 1993, but the love never quite died — a grassroots campaign via telephone and the Internet brought Crystal Pepsi back for brief, sporadic re-releases in the 2010s.

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