1979 – 1983retired
1292 Advanced Programmable Video System
“Power pack outside, dignity intact — a graceful exit in 1983.”
“Nougat, caramel, deep purple wrapper — it gave Mars a run for its money, then gave up.”
The Aztec was Cadbury's answer to the Mars Bar: nougat and caramel wrapped in milk chocolate, sold in a handsome deep purple wrapper from 1967. For a decade it offered a homegrown alternative for those loyal to the purple brand.
The duel with Mars didn't go Aztec's way, and Cadbury's discontinued it in 1978. There was a brief flicker of hope as Aztec 2000 in 2000, but it was soon discontinued again. Its spirit arguably lives on in the Moro, Cadbury's similar bar that found far more success against Mars in New Zealand.
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“Power pack outside, dignity intact — a graceful exit in 1983.”
“First to the cartridge party, first to leave it — fun, channeled briefly.”
“It could only draw dots, but it drew the whole future of gaming first.”