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Tech · died Apr 1984

Apple III

1980 — Apr 1984 · Apple Computer
retired Confirmed · Apr 1984

“Tried to outgrow the Apple II; instead it taught Apple to love it again.”

The Apple III, stylized as apple ///, was Apple Computer's ambitious 1980 attempt at the business market, meant to succeed the Apple II with features professionals wanted: a full typewriter-style keyboard with upper and lowercase letters, multi-directional cursor keys, and an 80-column display, all running the Sophisticated Operating System (SOS). Designed by Wendell Sander, it was announced on May 19, 1980 and relea

Serious stability issues forced a design overhaul and a recall of the first 14,000 machines, and despite a formal reintroduction on November 9, 1981 and an updated Apple III Plus in December 1983, the damage to its reputation was done; roughly 120,000 were sold in total before the original was discontinued on April 24, 1984 and the Plus in September 1985. Yet its failure had a silver lining: it led Apple to reevaluat

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