2016 – 2015retired
Club Nintendo
“Traded coins for tote bags and playing cards; the happiest checkout receipt of gaming.”
“No fan, one port, all nerve — it flew off on butterfly wings.”
The 12-inch MacBook, officially marketed as the new MacBook, arrived in March 2015 as the most compact notebook the MacBook family had ever seen, slotting between the MacBook Air and MacBook Pro. It asked remarkably little of the world: a Retina display, a fanless design, a Butterfly keyboard with lower key travel, and a single USB-C port handling both power and data. Sharing a name with a predecessor discontinued th
It got one revision, in 2017, and then Apple discontinued it in July 2019, closing out a run that spanned 2015 to 2019. The end came without drama — fitting for a machine with no fan to make any. What it left behind is the memory of a Mac that bet everything on being small and quiet, and for four years, that bet was enough.
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“Traded coins for tote bags and playing cards; the happiest checkout receipt of gaming.”
“First 64-bit phone, last with Jobs in its bones, and the button that knew your finger.”
“It brought back the Start menu, and for that we forgave everything else.”