1977 – 1992retired
Atari 7800
“It played your old 2600 games before it was cool. Rest easy, pioneer.”
“Unmoulded, unbothered, unforgettable — the twist that never needed a reason.”
Spira was Cadbury's hollow, twisted milk chocolate finger — two to a pack — born in 1984 from a new process that let chocolate take shapes without moulds. Aimed squarely at teenagers and twenty-somethings, it started as 'Rollers' before a rename and some refining turned it into the Spira people remember. It test-launched in the Granada television region and promptly claimed a 6.3% market share, landing the number two
From those regional beginnings in the south-west and north-west of England, Spira rolled out across the country — and then, in 1989, it was gone. The record doesn't tell us why; the bars simply stopped. What remains is the memory of a chocolate that proved you didn't need a mould to make an impression.
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“It played your old 2600 games before it was cool. Rest easy, pioneer.”
“Heavy, pricey, glorious — it carried the desktop into the backpack.”
“Killed not by weak sales, but by one family's peanut butter grudge”