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Tech · died Jul 2024

Noggin (brand)

1999 — Jul 2024
retired Confirmed · Jul 2024

“It taught us, it gave teens The N, and it never once talked down to us.”

Noggin launched on February 2, 1999, co-founded by Paramount and Sesame Workshop as a cable channel with a daytime block for preschoolers and an overnight block for teenagers called The N. It earned a Peabody Award in 2003 for A Walk in Your Shoes, three Webby Awards for its website, and a Writers' Guild of America Award, with critics praising especially its series for older kids. The trick was simple: it respected c

The cable channel faded in 2009, and Noggin carried on as a streaming service from 2015 until Paramount sold the brand in 2024 to former CEO Kristen Kane. A new app relaunched in 2025 with an entirely original library, leaving the classic shows behind. The name survives, but the version you grew up with is at rest — Sesame left in 2002, Paramount moved on, and the legacy catalog went with them.

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