1998 – 2001murdered
Dreamcast
“First console online, first console off our shelves too soon.”
“Sweeter, smarter on paper, and never once loved back”
New Coke arrived in April 1985 as the Coca-Cola Company's bold answer to slipping market share and Pepsi's sweeter, taste-test-winning formula. It was meant to be the future of the drink Americans had grown up with. Instead, it became something else entirely: the most famous plea for the original ever staged.
The public reaction was swift and merciless, and within three months Coca-Cola brought back the original as Coca-Cola Classic — sales notably boosted by the whole affair. The company has always insisted the reversal wasn't a strategy, though conspiracy theories say otherwise. The reformulation, renamed Coke II in 1990, quietly survived until its discontinuation in July 2002, leaving behind a lasting lesson in brand i
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“First console online, first console off our shelves too soon.”
“It put color in our pockets and never once asked for thanks.”
“Too hardcore for its own spreadsheet. The fans never stopped believing.”