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Tech · died Nov 2010

GOOG-411

2007 — Nov 2010 · Google
retired Confirmed · Nov 2010

“Free 411, sweet talker — you dialed the world and never charged us a dime”

GOOG-411, or Google Voice Local Search, arrived in 2007 as a toll-free phone number that answered with speech recognition instead of a menu of button presses. Tell it a business and a city in the United States or Canada, and it would look it up and even place the call for you. It was the free-spirited alternative to 4-1-1, the notoriously pricey directory service run by local and long-distance phone companies.

The service was discontinued on November 12, 2010, hanging up after roughly three years of taking calls. It went out the way it came in: quietly, no tolls attached. For a brief, shining era, asking a machine for a phone number was free — and surprisingly pleasant.

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